Huron Consulting Group Marketing Data & Analytics Manager in Chicago, Illinois
Some equations prove quite simple: Join a high-growth company and you will enjoy abundant opportunities to shape the industry in unique, concrete ways. Huron’s corporate team members collaborate with the business to extend their wealth of knowledge and expertise across a vast arena: Human Resources, Marketing, Finance, Technology, Legal, and Facilities. From strategy to execution they partner with the business to solve today’s business challenges and plan for our future. It’s a vital evolutionary circle…one that explains why we profoundly value our corporate team—and why we seek out only the most committed individuals.
If you’re aiming to maximize your potential, Huron will put a roadmap in your capable hands and say, simply, drive. You already possess the passion and expertise to achieve greatness. Now let us help get you there.
Real-world visibility. Top-notch opportunities. First-rate recognition.
The Marketing Data and Analytics Manager is a key member of the marketing organization and will partner closely with the marketing leadership team to translate objectives and key results / goals into key performance indicators and enhance our understanding of sales and marketing success. More specifically, this position will work in lock step with our account-based marketing, digital and thought leadership efforts.
Additionally, this managerial role leads a growing analyst team to measure marketing efforts, govern and enrich data quality and utilize a best in class technology ecosystem. This role is responsible for scaling and optimizing domestic data and measurement operations with our international colleagues as well as enhancing marketing's understanding of storytelling though data.
Lead efforts to develop and implement frameworks for measuring, reporting and analyzing marketing results
Drive the development of dashboards and standardized reports to provide ongoing insight to marketing and business stakeholders
Review and provide analysis of programmatic account-based campaigns and unique account-specific tactics for targeted accounts list
Develop guidelines, processes and procedures for consistent delivery of marketing measurement and reporting then work to drive utilization and adoption of reporting by these key stakeholders
Create advanced and predictive models such as marketing mix, propensity to buy, next best offer and customer lifetime value, then assist marketing teams in using these models to adjust their tactical mixes
Analyze internal, market and client level data on sales to deliver insights and support decision making for key stakeholders such as marketing, sales, strategic accounts and corporate functions
Lead efforts to segment and analyze prospect and customer groups to proactively identify opportunities to drive pipeline, revenue growth
Advise marketing functions on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data
Manage external vendors and suppliers of marketing analytics and data enrichment platforms
Maintain accurate and actionable understanding of CRM data quality for targeted accounts list
Ensure that each marketing activity is tracked and measured
Use data and dashboards to inform future tactics and programmatic campaign adjustments
Ability to collaborate in a team environment and with a variety of stakeholders at all levels
Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership
Demonstrated verbal and written communication skills including effective visual representation of complex data
6+ years of business related experience
Outstanding analytical, interpersonal and communication skills. Ability to present analytics to a wide range of constituents in a relatable and understandable manner.
Ability to work in a fast-paced environment, which often requires the ability to manage multiple projects and priorities.
Self-starter with strong problem-solving skills. Pro-active, anticipating needs and staying out ahead of them.
Uses insights, logic, and common sense to further stakeholders' knowledge, insight, and action through quantitative results
Extremely resourceful and tenacious gathering information from across the organization
Exceptional Excel and PowerPoint skills for presentations to business stakeholders.
Working knowledge of insurance business and industry dynamics preferred.
At Huron, we’re redefining what a consulting organization can be. We go beyond advice to deliver results that last. We inherit our client’s challenges as if they were our own. We help them transform for the future. We advocate. We make a difference. And we intelligently, passionately, relentlessly do great work…together.
Are you the kind of person who stands ready to jump in, roll up your sleeves and transform ideas into action? Then come discover Huron.
Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately. Learn about how our culture and values provide you with the kind of environment that invites new ideas and innovation. Come see how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And hear about our unwavering commitment to make a difference in partnership with our clients, shareholders, communities and colleagues.
Huron Consulting Group offers a competitive compensation and benefits package including medical, dental, and vision coverage to employees and dependents; a 401(k) plan with a generous employer match; an employee stock purchase plan; a generous Paid Time Off policy; and paid parental leave and adoption assistance. Our Wellness Program supports employee total well-being by providing free annual health screenings and coaching, bank at work, and on-site workshops, as well as ongoing programs recognizing major events in the lives of our employees throughout the year. All benefits and programs are subject to applicable eligibility requirements.
The Company is fully committed to providing equal employment opportunity in recruitment, employment, compensation, benefits, promotions, transfers, education and all other terms of employment. Huron will not discriminate on the basis of age, race, color, gender, marital status, sexual orientation, gender identity, national origin, religion, Vietnam era of veteran status, physical or mental disability, creed, citizen status or any other status protected by federal, state of local law. We endeavor to maintain a drug-free workplace.
Job ID: 4327
Category: Corporate - Marketing
Opportunity Type: Experienced
Country: United States
Job Type: Full-time Salary